This symbol is ⵥ (yaz), a letter of the Tifinagh alphabet and an emblem of the Amazigh people of North Africa, a nod to my own heritage.
How does it work? (simplified)

Each cycle prepares the body for a possible pregnancy.

Period Follicular Luteal Ovulation Day 1 ≈ 28 days
Period ~ 5 days When pregnancy has not occurred, hormone levels fall and the uterus contracts to shed the blood-rich lining it built for the baby. ⚠️ Possible symptoms: cramps, pelvic and lower-back pain, fatigue, headaches, nausea, diarrhoea.
Follicular phase ~ 10 days As the period ends, oestrogen rises, an egg matures and the uterine lining begins to rebuild for a possible pregnancy. 🟢 Most women notice more energy and a better mood.
Ovulation ~ 24 h The ovary releases an egg, which can be fertilised for about 12 to 24 hours. ⚠️ Possible symptoms: one-sided pelvic pain, mild cramps, bloating, breast tenderness.
Luteal phase ~ 12 days After ovulation, progesterone rises and keeps the uterine lining ready for a possible pregnancy. If pregnancy does not occur, hormone levels fall and the lining begins to break down again, leading to Day 1 of the next cycle. ⚠️ Possible symptoms: bloating, breast tenderness, acne, cravings, fatigue, exhaustion, insomnia, headaches, brain fog, anxiety, irritability, mood swings, depression.

🔁 This cycle can repeat roughly every month for around 40 years, with possible pauses or changes, for example during pregnancy or while using hormonal contraception.During perimenopause, cycles often become less regular before stopping at menopause, which marks the end of the reproductive years.

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Ma French Bank
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Ma French Bank, the mobile bank of La Banque Postale

Ma French Bank

La Banque Postale

Ma French Bank was La Banque Postale's mobile bank, created for a younger, digitally connected audience.

The challenge

Stand out in a market where every neobank was offering variations of the same account, card and mobile app.

What I did

  • Benchmarked neobanks across Europe
  • Identified emerging product opportunities
  • Built the strategic recommendation presented to the CEO
  • Developed two main product directions: financial education and on-demand insurance

What happened next

Ma French Bank launched in 2019 and later passed 700,000 customers.

2018Product Consultant